Moving is a competitive business, and good moving company marketing can make all the difference. There is a lot of competition in the industry, however a lot moving companies provide less than stellar service. It's a huge obligation move somebody's belongings across town or throughout the country. Which leads to a concern:
Are you marketing your moving company based upon just moving things or are you helping people attain a dream?
One cornerstone of marketing is developing a strong value proposal that describes what how you assist your consumer not what you do.
3 Moving Company Marketing Tips
A couple of guys with a cube van and a dolly can state they are movers. Since all moving companies have the same fundamental offering (we move your things from point A to point B), if you're going to step up your moving company marketing game you require to inform customers what you do in a different way.
Here are 3 pointers to amp up your moving company marketing.
1. Make Moving Easier
At one time or another we've all moved and if there is an axiom in this world it's that moving ain't simple. Because we can all agree that moving is a discomfort, begin with that and inform customers how you help make moving simpler.
Here are some examples of how you can assist moving more pain-free for consumers:
Deal a free moving checklist, either on your website, in a confirmation email, or as part of an online customer portal. An easy list that clients can use to keep in mind all the details about moving (forwarding mail, energies, a location to compose your brand-new address).
Offer or provide markers, tape, and tape holders with your name and logo design. If you do pre-move sees to offer a quote, provide these important moving products.
Don't give a quote, offer a moving evaluation. All quotes provide the cost, but what about a quote that information how the consumer can save money on the relocation when they move with you? Packaging ideas, scheduling choices, and contingency plans.
Information all the ways you assist make the move easier for the consumer. If "We make moving easy" becomes your business mantra, that's a terrific start.
2. You Must Have Reviews. Duration.
Moving is based on trust. Consumers should rely on that what effectively totals up to strangers aren't going to pack up all their things and disappear into the night. Consider it. Your life loaded into boxes and driven off by these folks you just fulfilled and you hope the truck appears at your new location with your things.
Make sure you have reviews on your site, Yelp, Google, and any other evaluation website people use in your area. People who are searching for movers desire to see if other individuals offered you the thumbs up. Think it or not, 88% of individuals trust online examines as much as they rely on suggestions from friends. Ask customers if they would be comfortable giving you a review when the job is done. If they can be on your site as well, take the finest evaluations and ask.
Favorable reviews go a long way to assisting people choose a mover.
Pro tip: Do not request a review the day of the relocation. Wait a couple days or a week. Even much better, ask for the evaluation in a thank-you note you send after the move.
3. How Do You Go The Bonus Mile?
This idea ties into news the first pointer, you make moving simpler, but what else? Do you bring coffee the early morning of the move? Do you have someone drive ahead to the brand-new home and shovel the driveway in the winter season? How about babysitting services? Ask customers and good friends about what would be remarkable on the move day to assist.
Do it and market your moving company with it.
You might be the "household friendly mover". Or, you could be cross country professionals that offer GPS tracking so clients can follow the truck along the route. You might do some or all of these things-- working that into your marketing will settle. Make these little touches the cornerstone of your moving company marketing. Going the additional mile pulls you ahead of the pack and assists get the business and the quote.
Final Thoughts: The Balance Between Worth, Trust, and Pain-free.
Keep in mind when you're marketing your moving business, individuals are stabilizing 3 things: worth, trust, and how simple you make the relocation for them. You might use a great deal of bonus to make the relocation as simple as possible, but the cost will, obviously, be higher.
When you're doing moving company marketing, tell customers how you balance these 3 things and you will demonstrate how you supply worth and are the best choice for their move.
Want more moving company marketing suggestions? Read our post about marketing, advertising, and sales for moving companies.